Hi, I'm Robbie.

I build products
that protect
business owners.

As a founder, you've worked too hard for your family, business, assets, and income to be placed in harm’s way.

We should all strive to create something that frees others from anxiety, frustration, and pain.
Jason Fried and David Heinemeier Hansson, Rework

I am not:
An attorney, CPA, financial advisor, or insurance broker.
But I am:
A business owner, just like you, and I'm so lucky to have built my career on serving other founders.
Up to this point:
I've started and sold 5 companies, served alongside my heroes, and learned many difficult lessons.
04/05
Along the way:
I wrote a few books and somehow ended up getting published.
- The Private Practice MBA (2023)
- How To Be Everywhere (2025)
- Family. Business. Assets. Income. (2026)
Today, I focus on:
Running two companies that help local business leaders protect what they care about: Atlas Visibility and FounderGuard.

Become the local business that Google & ChatGPT trust.

Atlas teaches the new AI algorithms to recommend you when people are searching for the help you provide.Atlas teaches the new AI-based algorithms to recommend you
when people search for the help you provide.

Learn More Free Visibility Checkup

Keep your current website
No software to manage
Real human support

FounderGuard

One plan to protect your family, business, assets and income.

FounderGuard is a centralized platform, providing business owners everything they need to close the exposure gaps of their most important responsibilities.

Work With Me

My Backstory

The story so far.

Disclaimer: This is definitely the most boring part of this entire site.

The Early Days
Childhood
Hitting the family jackpot.
As a fourth-generation entrepreneur, I'm so grateful to have been born into a family of self-made do'ers.
First Legitimate Business
High School
Catching the bug.
In high school, I started my first actual business. A buy-and-flip eBay store where I drop shipped before that was even a thing.
By the time I turned 20, I'd started and sold three businesses.
The Band Years
My Teens
Learning to lead.
After high school, I joined a band called Day After Day. We treated the band like a business and got to see a ton of the U.S. together.
This is where I began learning to see my blindspots as a leader. Painful, but important lessons.
The Dave Ramsey Years
My Twenties
Stretching my wings.
Honored to have been hand-selected by Dave and the Board of Directors to oversee the organization's flagship product line: Financial Peace University.
The Agency Years
My Thirties
Going national.
After spending a decade at Dave's, I moved to Raleigh, NC to lead the strategic transformation of a small private practice into a nationally sought-out brand, including the creation of a full-service in-house agency.
Authoring
Book After Book
Getting published.
Somehow I ended up writing a book that got distributed by Simon and Schuster. Then another, and then another.
PRESENT DAY
Early Forties
Launching Atlas.
When AI search hit the marketing agency I own, our team built the system that became Atlas. Now it helps established local businesses stay understood, trusted, and visible.
The current chapter
Mid-Forties
Embracing my passion.
Today, I get to spend the majority of my time helping other business leaders protecting what they've built from the unexpected crisis.