12×Revenue growth
Aligned the organization’s focus and objectives to drive exponential top-line growth.
We should strive to do work that frees others from anxiety, frustration, and pain.
What shaped my point of view
We should strive to do work that frees others from anxiety, frustration, and pain.
You and I are similar:
Because we're both passionate about serving others, leading with excellence, and doing work that actually matters.
But we're different:
Because I'm wired to be an intrapreneur.
- in · tra · pre · neur
- | ˌin-trə-prə-ˈnər |
- noun
- The primary person you hold responsible for the growth and health of your business.
- The day-to-day driving force who embraces and advances your vision.
- The yin to your yang. Opposite, but aligned.
My goal is:
To combine our unique strengths. Allowing us to do far greater things than we could have enjoyably done on our own.
My Experience
Looking for a resume?
Here's a closer look at my roles, results, and experience.
Résumé Raleigh, North Carolina
Robbie Poe
COO // Integrator // Business Director
20 years experience scaling service-business revenues
while keeping the work enjoyable and avoiding team burnout.
5,000%Lead increase
Led a ground-up redesign of consumer journeys using automation and AI.
10×Profitability
Increased bottom-line profitability while overseeing organizational P&L.
Areas of Expertise
- Business Operations
- Strategic Planning
- Team Leadership
- Business Systems
- Growth Strategy
- Marketing Strategy
- Sales Strategy
- Strategy Execution
- Process Automation
- Data-Driven Decisions
- Product Innovation
- P&L Management
- AI Implementation
- Risk Management
- Operations Mgmt.
- Traction / EOS
- Change Management
- Financial Forecasting
Professional Experience
Led the creation of an AI-driven growth company, driving strategy, product development, and operational execution.
- Developed a recurring-revenue business model, aligning product strategy, pricing, and customer acquisition.
- Designed a repeatable client experience spanning onboarding, service delivery, dedicated support, and reporting.
- Automated lead nurturing, service delivery, and performance reporting through affordable business systems.
Recruited to lead the strategic transformation of a small private practice into a nationally sought-out brand.
- Increased revenues by 12x, oversaw the P&L, forecasts, and budget, and launched satellite practices in 7 U.S. cities.
- Boosted lead conversion rates from 31% to 92% after rebuilding the sales, marketing, and operations strategy.
- Implemented a company-wide operating system and launched a lead-generation community that has grown to more than 130,000 members.
Hand-selected by the CEO and Board of Directors to oversee the relaunch of the organization’s flagship product line.
- Created 5x revenue growth while overseeing the design and international production of a direct-to-consumer catalog.
- Conceived and led user-experience implementation for multiple educational courses and digital products.
- Co-hired, led, and mentored a team of 100+ creatives, creating and facilitating experiential training events.
Authored Books
How To Be Everywhere
Simon & Schuster / Forefront, 2026
The Private Practice MBA
Simon & Schuster / Forefront, 2023
My Backstory
The informal version.
Disclaimer: This is definitely the most boring part of this entire site.
The Early Days
Childhood
Hitting the family jackpot.
I'm so grateful to have been born into a family of self-made do'ers.
First Legitimate Business
High School
Catching the bug.
In high school, I started my first actual business. A buy-and-flip eBay store where I drop shipped before that was really a thing.
I made $45,000 my first year, which is basically a billion dollars for a kid in high school.
By the time I turned 20, I'd started and sold three businesses.
The Band Years
My Teens
Learning to lead.
After high school, I joined a band called Day After Day. We treated the band like a business and got to see a ton of the U.S. together.
This is where I began learning to see my blindspots as a leader. Painful, but important lessons.
The Dave Ramsey Years
My Twenties
Stretching my wings.
After moving to Nashville, I joined Dave Ramsey's team where I was intensely mentored on building a successful business.
I'm honored to have been hand-selected by Dave and his Board to oversee the organization's flagship product line: Financial Peace University.
The Agency Years
My Thirties
Going national.
After spending a decade at Dave's, I moved to Raleigh, NC to lead the strategic transformation of a small private practice into a nationally sought-out brand, including the creation of a full-service in-house agency.
I eventually chose to divest, and I'm really proud to have left behind an ecosystem built to scale, adapt, and continue growing for decades.
Authoring
On the Bookshelf
Getting published.
Along the way, I wrote a book detailing my entire perspective about running professional organizations. Somehow it got picked up by Simon & Schuster.
Not sure what was going on with my hair that day.
PRESENT DAY
Early Forties
Launching Atlas.
When I saw AI search start to erase small businesses, I put together a team to build a modern visibility engine.
That engine became known as Atlas.
The current chapter
Mid-Forties
Leaning into my encodings.
As much as I love starting businesses, the CEO seat just isn't for me.
As Jim Collins would say, I'm far more valuable 'working within my encodings' as a primary advocate for the business owner's vision.
This allows me to leverage my passion for strategy, systems, and efficiency to create growth within the team and business.
What Matters Most
My Family
My favorite people.
When I'm not doing the business leader thing, you'll find me loving life with my beautiful wife and kids and nerding out over Napa Valley wines.
Let's Hang Out
How to get in touch.
I'm genuinely looking forward to meeting you.Genuinely looking forward to getting to meet you.
Prefer to talk?
Book a private conversation.
If you don't see a time that works for you, please send me an email and we'll figure it out.
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